The key word is Blue.
Why blue? Why a color? Colors are a form of energy. When you communicate, you're expressing ideas straight through energy-your personality, your voice, your appearance and the Color you're wearing! When you appear on camera the lens pick up the power of that color. clear colors have more power and attraction than others. Inviting reds and oranges may have a lot of power but to most citizen these tones are not very appealing. Red can characterize passion but also fire, fear, blood and anger. Dark somber colors-black, evergreen and brown are normally perceived as depressing, cold, sad. Dull shades of gray, navy, and cranberry normally characterize the corporate world- serious business. Vibrant and pastel shades are generally the most popular. They're used often in nurseries, schools and hospitals, as they are perceived as happy, relaxing and healing.
Pink Cameras
And guess which shade is the most popular with most people? You guessed it. Blue. Why? Blue is the color of the sky and water-lakes, oceans, streams. It is the most frequent color used in nature, at least on our planet. Not green. And it represents a clear energy, Happiness. Think about it. Blue skies, blue moon, blue screen, jetblue, Tv blue... On any day you'll see more of the color blue than any shade in the rainbow so it's the most universal, the most comfortable. It puts citizen at ease. Sky blue, French blue, aquamarine, turquoise, and baby blue. These colors are everywhere. Now, you're asking, how does this relate to Acting?
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Otterbox Defender Series Hybrid Case & Holster for iPhone 4 & 4S - Retail Packaging - Peony Pink/Gunmetal Grey Feature
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Otterbox Defender Series Hybrid Case & Holster for iPhone 4 & 4S - Retail Packaging - Peony Pink/Gunmetal Grey Overview
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Customer Reviews
*** Product Information and Prices Stored: Mar 02, 2012 07:47:50
When you audition on camera the first thing that anyone sees is the color you're wearing. Wear something depressing, annoying or threatening and no matter how brilliant your performance, they are going to be affected by the color first and the performance second, especially when you are auditioning for commercials, daytime/prime time Tv or film roles. It's subliminal-first impressions and all that.
If you are portraying a psychopath/murderer, a desperate housewife, an aggressive district attorney or an Fbi agent, Ok, choose to wear the more aggressive colors. But if you're portraying a professional-a doctor, lawyer, corporate spokesperson or even a happy Mom/Dad, use blue in your ensemble and you'll book more jobs. Strange, but true. Try it!
Years ago when I auditioned a lot for network Tv commercials, I had a blouse that I bought very reasonably at the neighborhood boutique. It was my popular blouse. It was somewhere between sky and french blue, a warm ocean-lake blue. I booked more spots wearing that one top than any other piece of wardrobe I owned. It earned me millions over a decade! In more than a few screen tests for the roles of lawyer, doctor, Mom, I wore the blouse. Did I have a thriving vocation because I wore blue? Yes and no. My audition had to be good and I had to look the part and be the right type as well. But when competing with dozens of other actresses who were all talented, attractive, pleasant, pro with comparable credits, how did I have the edge? Ego says it was my talent. But the final booking factor might have been the blue blouse.
I was even asked, Could I bring that blue blouse as wardrobe for the final shoot? One market casting director who had sat in on a final casting session told me that the client had insisted they hire that actress in the blue! So I booked that singular high paying network Tv spot. True story.
If you guys want to book a lot more on-camera jobs, get the advice of a color or image consultant. What are your strongest or best colors? What suits your hair coloring and skin tone? There are many shades of blue. Get advice on what hairstyle undoubtedly sells you and what wardrobe best suits your type. Find out what your type is. Auditioning is an art and every detail is important. Your best bet is seeing an experienced vocation Coach who's been an actor and can suggest you on All the above.
Final Tip
For on-camera auditions, avoid wearing Red, White and Black.
White is a no-no for the camera because it tends to generate a green shadow around you and glares! Skin tones are then off- you do not look good!
Red can be Inviting and gorgeous to wear in person for a special interview/audition or for a gutsy song-dance estimate but on-camera, it's a disaster! The color may turn beet-red, dark, dried blood red, orange or ugly purply pink fuchsia. No matter what your skin tone-eeek!
Black looks like a shadow and undoubtedly sucks all the power from you on camera. (Especially if you have dark skin tones-all the more think to wear something vibrant so You stand out.)
These colors can be great in an actual shoot-a film, market or Tv series because while a real shoot there's a lighting designer who can add thousands of overhead lights with gels to soften, tone, exquisite the look. Or he'll take a whole day to generate the mood and make the lighting fabulous. That's why film stars look so good.
But while an audition in a casting director's studio, you normally have one camera and one limited light stand with an umbrella reflecting the strong beam. So these 3 colors come out weird production you look, well, less than attractive. You're just shooting yourself in the foot to defy the law of lighting and color. You just won't win or will win very infrequently.
Instead of assuming it's your performance or blaming the casting director's lack of imagination, convert your wardrobe and see if you get a distinct response. I'd be willing to bet on it. You've all heard the superior line, dress the part? Now, just remember, dress the Color. First rule of marketing is production You, the product, desirable. So how you dress is the wrapping on the product, You. Go Blue!
Meanwhile,
Successful marketing!
Gwyn
Copyright 2008.
Gwyn Gilliss
All proprietary reserved.
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